The war in Ukraine has had a significant impact on the creative industries, with marketing, advertising, and graphic design being the most affected. The CASES study shows that the creative industry has faced many challenges in the Ukrainian digital market.

Among the challenges, I want to mention the change of strategy in the field of No Code development. In this article, I will talk about the Webflow platform and how it is currently changing the digital market in Ukraine and starting to set new trends for freelancers, UX/UI designers, product teams, and businesses.

Challenge

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Since the outbreak of the war, the search for alternatives to Tilda has been the main trigger for many teams and businesses to change their No Code development strategy. However, making a decision in favor of an alternative that would meet the needs of the Ukrainian market is a rather complicated process.

What factors influence teams when making a decision?

• Functionality and limitations (does the platform meet the goals and objectives of the project? What are the limitations?)
• Accessibility of training (how quickly to get the necessary knowledge and skills)
• Development speed (terms of production of new landing pages)
• Product scaling (entering new markets)
• Marketing (does the platform have tools to implement marketing tasks? Are integrations with necessary services available?)

Changing the strategy in favor of Less Code

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In accordance with my goals, I was looking for a platform that would not limit me in functionality, allowing me to create web interfaces of any complexity.  

The main goal was to find a platform that would allow me to launch a product as quickly as possible, but would not limit the business and teams in the way that No Code tools do. Very quickly, Webflow came out on top of my list of alternatives.

Why Webflow?

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Webflow is an all-in-one platform with the ability to visually edit code, create any custom design, and optimize your digital product for SEO and marketing purposes. Create stunning web interfaces, landing pages, large corporate websites, blogs, or e-commerce projects super fast and with high quality.

To understand more about why Webflow is being chosen by more and more designers and product teams, let's take a look at the main advantages of the platform.

Advantages of Webflow

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#1: Availability.

Almost all of the platform's functionality is available for free testing until the project is published. The only exception is the integration of custom code.

#2. Interface.

Manage your website in a user-friendly graphical interface with access to both design and database. Design and create landing pages in the Webflow Designer interface, or edit content using the Webflow Editor. This will allow teams to work more efficiently on a joint project. For example: while the designer is working on the layout, the content marketer is working on the content.

#3. Flexibility.

Forget about templates and identical websites. Thanks to the combination of HTML tags + CSS styles, you can create any custom design. Migrate your layout from Figma without any obstacles or restrictions.

#4. Responsive layout.

Create responsive layout with incredible speed (10x faster than its competitors) thanks to auto scale. Prepare your layout for dextrop and make minimal changes on the rest of the breakpoints.Webflow CMS. Create databases and product collection CMSs in a few clicks. Manage and edit content on hundreds of pages at once. Automate the updating of this data without involving developers.

#5. Living Style Guide.

The place where your design, CSS styles, elements, and components live. Set the necessary parameters just once and use them throughout the project, thus saving time on developing new pages.

#6. Custom code.

Connect any libraries from GitHub, customize custom functions for individual elements of your project, thanks to the <custom code> function. Expand the capabilities of your website without involving developers. Save time and release new functionality faster.

#7. SEO friendly.

In addition to the default SEO settings of your project, Webflow additionally offers automatic creation of sitemaps and meta tags for blog posts. In addition, Webflow has an in-build system of on-page error notifications that you can view in the Audit panel.

#8. 860+ ready-made integrations.

Webflow easily integrates with popular services, advertising accounts, social networks, and analytics trackers. Set up forms, automated email campaigns, and more in a few clicks.

Conclusion

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The search for alternatives to tilda since the beginning of the war has become a trigger for the Ukrainian digital market to gradually change the No Code development strategy in favor of Less Code.

Tools like Webflow open up new opportunities for designers, product teams, and businesses. The development process is becoming less and less limited, while the speed of product launch remains the same.

In combination with previous experience, these are still minor changes, but with the right combination and sequence of such tools, it is already enough to soon see changes in the market for digital products and creative professions.  

Those startups and businesses that choose a new vector of strategy may one day become giants in this industry. And those representatives of creative professions who master Webflow in time will become the most sought-after No Code development specialists in the coming years.